Nellesen specializes in consulting on and applying a range of strategies that address client needs in the development and commercialization of products in the biotechnology, pharmaceutical, molecular diagnostic, and medical device industries. Professor Erdem also served as president of INFORMS Society for Marketing Science.ĭr. She is an editorial board member of Marketing Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, and Marketing Letters. Professor Erdem was editor-in-chief of the Journal of Marketing Research from 2009 to 2012 and has held editorial posts at Marketing Science, Quantitative Marketing and Economics, and Journal of Consumer Research. She has published papers in top field journals and has received best paper awards and major research grants, including two major National Science Foundation grants. Grether Professor of Business Administration and Marketing at the Haas School of Business at the University of California, Berkeley, where she also served as the associate dean for Academic Affairs. Her deposition testimony and consulting services have involved the high-tech, financial, telecommunications, nonprofit, and consumer goods industries. She has served as a marketing and market research expert in class action and commercial litigation, including testifying on issues such as brand positioning and consumer confusion consumer behavior and decision making and trademark infringement. Professor Erdem's research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision making under uncertainty, econometric modeling, and pricing. He has been a guest lecturer at both Northwestern University and The University of Chicago. Cohen is the author of Intangible Assets: Valuation and Economic Benefit and a contributor to the American Bar Association publication Proving Antitrust Damages. He also has experience in matters related to the US Federal Trade Commission, the US International Trade Commission, the Tax and Antitrust Divisions of the US Department of Justice, the Republic of Uruguay, and the Commonwealth of Australia. Cohen has worked with significant corporations including Apple, Microsoft, Oracle, Wells Fargo, State Street, Wachovia, SoundExchange, ASCAP, Liberty Mutual, Allstate Insurance, Johnson & Johnson, AstraZeneca, Astellas, United Airlines, TWA, DaimlerChrysler, Mitsubishi, and Anheuser-Busch. He has worked across a wide range of industries, including health care, software and technology, financial services, energy, transportation, and entertainment. He specializes in fields that are intensive in intangible assets such as patents, copyrights, trademarks, and trade secrets. Mr. Cohen has over 30 years’ experience as an expert in international arbitration, valuation, antitrust, intellectual property, and securities, and has testified in arbitration and federal courts on many aspects of economic damages. In 2018, he was listed among 100 great leaders in health care by Becker’s Hospital Review. Professor Jena is a recipient of the NIH Director’s Early Independence Award to fund research on the physician determinants of health care spending, quality, and patient outcomes, and a recipient of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) New Investigator Award. He is a faculty research fellow at the National Bureau of Economic Research and serves on Harvard Medical School’s Standing Committee on Health Policy. A prolific author, Professor Jena is the coauthor of the book Random Acts of Medicine, and he has contributed to more than 150 peer-reviewed articles and articles intended to increase patient understanding, published in outlets including The New England Journal of Medicine and The New York Times. Professor Jena has been retained as an expert in several pharmaceutical and health care industry matters. His work involves several areas of health economics and policy, including the economics of medical innovation, the economics of physician behavior and the physician workforce, medical malpractice, and the economics of health care productivity. Professor Jena is a health economist, practicing internal medicine physician, and professor of health care policy.
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